gardening business psychology 101

In thmushroomsis post I’d like to prepare all of you that are looking to build and grow a gardening business to have the right mindset. Now some of you have probably started another business in the past and kind of know what to expect, but to some of you building a new business might be a brand new concept. I’m here to tell you that there will be “problems” or things you didn’t think of ahead of time that will come up along the way to growing your business. First of all, let me address the “problems”. The word problem is just another way of saying that a surprise happened, it was just a surprise you didn’t like. To give you an example of one of these so called problems I’ll resort back to when I started growing mushrooms for profit (the edible kind, not the psychedelic kind!). I had just harvested my first batch of mushrooms and had already found a buyer that said he wanted to take them all as soon as they were ready. Once the mushrooms were harvested and packaged, I gave the buyer a call just to find out that the phone number (the only way I knew how to get a hold of him) had been disconnected. I had literally just spent the last few hundred dollars I had in savings setting up this mushroom grow operation and ran into my first real “problem”. See I had researched a ton of information on growing mushrooms so I had a great idea of the process and any problems I might run into, but I was prepared. I actually wound up harvesting twice as many mushrooms as I had planned on! Which was great! Except for the fact that I didn’t have anyone to buy my mushrooms and knew that these babies wouldn’t last too long without being in a refrigerator.  At the time I was sharing a living space with 3 other people and so the thought of asking them if I could completely stock the fridge up with mushrooms didn’t seem reasonable, and I didn’t want to piss off my roommates after just moving in with them 2 months prior. Instead of looking at the situation as a “problem”, I went ahead and thought about how this could be a great opportunity. See, if I would have pouted all day and whined about how other people are flaky, I might have gotten discourage and wanted to abandon the whole operation. Instead I quickly realized that if I could find a restaurant with a refrigerator and used mushrooms on their menu, I could work out a deal, gain trust, and potentially also gain a customer for life. I was shot down by the first 15 restaurants I called! Once again I could have given up, but instead looked for the opportunity in the situation and thought to myself that this is a great chance to try to improve my sales skills and try a new method to find the right restaurant. I loaded up some of my mushrooms in my truck and started cruising around town. The 3rd restaurant I went to literally just had a produce supplier that couldn’t get them any produce for an entire month because of supply issues, and I soon realized this was a huge opportunity. If you read my 2nd post you’d know that I had already talked to about 20 gardeners that grew their own fruits and vegetables locally so I had a mini-network of produce suppliers! If you didn’t read that post, click here to read it now. The restaurant owner was happy to make a deal with me on the mushrooms I had and I told him I could reach out to my gardening friends and see what we could do for him. By the end of the day I made deals with 10 other local gardeners to supply this restaurant with the produce they needed. Not only was I making a profit off the mushrooms I sold them, but I was also making a small profit on all the other produce I had bought from the local gardeners and was selling to the restaurant as well. This really opened up the flood gates to new ideas I had never thought of before, produce brokering, which has made me a 6 figure passive income for the last several years. The point of this story is that a big majority of gardeners trying to start their own business wold have quit after the initial buyer fell through and they experienced their first “problem”. I’m here to tell you that these types of scenarios CAN and WILL happen throughout the course of your business. The first takeaway here is to mentally not get discouraged, find the opportunity in the situation, don’t quit until it’s resolved, and your chances of success and growing as a person will be tremendous. The second takeaway here is that without a big enough motivator, it’s really hard to find the drive to overcome these so called problems that come up. Turning my passion from a hobby into a business, making lots of money to help my family and other people, and also to have the freedom to travel the world is the reason I started the business in the first place. If my reasons were, “ya, I’d like to make a lot of money”, I’m almost certain I wouldn’t have had the motivation to call 20 other restaurants, get turned down, than physically drive to 3 others. That’s a lot of time, effort, and rejection in just a couple days. You’ve got to do stuff for the right reasons to see it through to the end. Even if you’re super motivated to get your business off the ground but it’s for the wrong reasons that at the end of the day don’t REALLY matter, than you might find success but you’re going to feel unfulfilled at the end of the day. When you think about it, what’s the point of success if you don’t feel fulfilled, passionate, energized, and overall excellent about your work at the end of the day? Without these feelings success really isn’t success in my book. Write down your goals, envision it clearly in your mind, than start working harder than you’ve ever worked before and I promise you there’s no way you can fail! Please visit my contact page and e-mail me your story about how you overcame “problems” with the right mindset. We had a recent story about how a business owner that learned the exact skills that we’re discussing here through his gardening business, than carried over those skills into his roofing business in which he is now making almost 7 figures a year. These skills can be applied towards any business you embark on because they are the core principles that all business owners use and apply.

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